There have also been anecdotal reports of homophobic incidents at theaters linked to the film’s poster, which features a photo of Eichner and Macfarlane grabbing each other’s butts. “’Bros’ marketing worked overtime to sell its importance as the first major LGBTQ studio comedy, but aggressively marketing a movie as a glass-ceiling breaker can make it feel like homework for viewers,” Sharf and Earl noted. off the strength of pairing A-listers Sandra Bullock and Channing Tatum.”Īdditionally, the film’s marketing focused on the historic nature of the film, rather than its comedic appeal. “Paramount’s ‘The Lost City’ made it to the $105 million mark in the U.S. “For the romantic comedy genre, star power is integral these days to getting people out of the house,” Variety’s Zach Sharf and William Earl wrote.

Variety, in a Monday story, cited marketing problems and a lack of star power as likely culprits for the disappointing numbers. Not everyone agrees with Eichner’s assessment.

Phantom of the opera movie cast 1950s