“Not every Tinder user is a Spotify user, so a whole bunch of new people will start to interact with Spotify content, and gradually get to know and use and like Spotify. “We believe your music, which lives on Spotify, is also super powerful outside of Spotify,” added O’Driscoll. It’s pretty much a win-win tie-up for all concerned. Apparently Taylor Swifts new release of Love Story is my top song from my top artist, but my last. And O’Driscoll’s own Soundwave built a social network around connecting music fans.įor Spotify, which just announced that it now has 40 million paying subscribers, integrating with Tinder also gives it one more avenue to gain mindshare and lure new (paying) users on board.

It’s worth noting here that what Tinder is doing isn’t entirely without precedent - London-based startup Tastebuds has made a name for itself as a social network and dating app that connects people through shared tastes in music. It’s an interesting addition to Tinder’s bag of tricks, because music is something that people often bond over. But it could be better if it was able to match users automatically based on a certain percentage of shared music listening, rather than it merely serving as an additional metric upon which users can judge potential dates. “Just building on the existing functionality of surfacing how many friends they have in common, we’ll have the ability to let you know if you have matches not just for mutual friends but for mutual artists. “If two Spotify-connected users come across each other, it will start surfacing the number of tracks the users have in common,” explained Spotify’s Brendan O’Driscoll - who joined the music-streaming giant when it acquired his startup Soundwave back in January - in an interview with VentureBeat.

Tinder spotify top artists